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About Listen

Welcome table with a white tablecloth with InfoComm International printed on the front. The Pull-up banner located on the right says AV Week, Welcome, with smaller unreadable text. Friendly smiling woman sitting at the table with wandering crowds of people in the background.

Exceeding Expectations

Isn’t it fun to exceed expectations? Every year we have with InfoComm’s AV Week. And this year (October 17-23, 2010) I hope will be a repeat with even more AV professionals getting involved. AV Week is really just an excuse to show pride in what you do every day. But it does force you out of your comfort zone. Because it’s all about educating others about the value of AV, talking to people unfamiliar with our industry, local officials, students, potential customers. And it’s also very rewarding. InfoComm members tell us they like having the spotlight on them for a change since they’re often behind-the-scenes. They tell us it creates good will and business opportunities.

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Why Does Listen Use Social Media?

I have been asked several times how Listen uses social media. Maybe a more important question is: why does Listen use social media? Listen is new to social media. We began this adventure in July 2009. In the beginning we didn’t fully understand what all the hype was about with social media. However, as we did more research and looked at the benefits – our eyes opened up. What we figured out is that social media could accomplish the following (I’ll explain in greater detail below):

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