As a time-honored summer tradition, the Great Falls Business Improvement District (B.I.D.), auto dealer Bennett Motors, and KLFM 92.9 oldies radio sponsor Cruisin the Drag, a popular classic auto show. The show spans about nine blocks right in the heart of downtown Great Falls on Central Avenue. It features classic restored automobiles on display from all over the nation. The event, which has steadily grown from 300 – 600+ cars in its 4-year history, drew about 9000 people in 2004. This one-day event, like many others in the area, brings much needed business the downtown shops and eateries.